Sell Smarter. Keep More Equity. Full Service for 1%.
Full-Service Home Selling in Marin & Sonoma Counties
At Eco Realty, we believe selling your home should be clear, rational, and financially intelligent.
Consultation & Strategy
Preparation & Marketing
Listing & Promotion
Negotiation & Offers
Closing & Beyond
Selling Smart Starts Here
Watch Practical Tips to Prepare, Price, and Sell With Confidence
Short and long-form videos offering practical guidance on home preparation, pricing strategy, negotiations, and more.
See What You Keep
Compare a traditional commission with a 1% full-service model.
Selling smarter means understanding the numbers. Use the calculator below to see the difference.
| Commission Fee | Ours | Traditional | ||
|---|---|---|---|---|
| Listing Rate | 1% | 2% | 2.5% | 3% |
| Sales Price enter sales price |
$
|
|||
| Seller Commission | $15,000 | $30,000 | $37,500 | $45,000 |
| Minimum | $7,500 | |||
| Savings | $15,000 | $22,500 | $30,000 | |
Savings reflect the difference between each traditional rate and our listing fee.
Everything That Sells — Without Excess Cost
The 1% Full-Service Listing Model
You shouldn’t have to trade service quality for economic sense. Our 1% Full-Service Listing Model provides complete professional representation while removing the structural overhead that drives traditional commissions.
Professional Photography and Video
High-quality photography, aerial imagery, and cinematic walk-throughs create powerful first impressions and stronger buyer engagement.
Market Interpretation & Valuation Expertise
Accurate pricing is not guesswork. It is the result of experience, mathematical discipline, and deep local knowledge. Bernie’s valuation approach focuses on market behavior, not automated estimates.
Tailored Staging & Presentation Strategy
Thoughtful preparation and presentation designed to highlight your home’s strengths and maximize buyer perception.
Strategic Pricing
Positioning your home competitively to attract serious buyers, generate momentum, and optimize final sale outcomes.
Dedicated Property Website
Each listing receives its own web presence — a focused, high-impact presentation rather than a simple database entry.
Targeted Digital Exposure
Selective social and digital marketing designed to reach qualified buyers without wasteful advertising spend.
Negotiation & Contract Expertise
Terms matter as much as price. A calm, experienced negotiation strategy protects your equity and reduces transactional risk.
Inspection & Pre-Listing Strategy
Proactive coordination of inspections, disclosures, and preparations to minimize surprises and strengthen buyer confidence.
Escrow Oversight & Transaction Management
Disciplined project management from contract to close, ensuring a smooth and predictable selling experience.
GUIDING FAMILIES THROUGH LIFE’S TRANSITIONS
Experience When Circumstances Matter Most
Real estate decisions are often tied to major life changes — probate, divorce, downsizing, relocation, or generational transitions. These situations require more than marketing. They require judgment, clarity, and steady guidance.
Bernie Stephan provides experienced, compassionate support designed to reduce stress, preserve value, and help families move forward with confidence.
Tools To Sell With Confidence
Smart Strategies For Sellers
Selling a home is a major financial decision, and the right information makes every step easier. These resources provide clear, practical guidance for homeowners in Marin and Sonoma who want to prepare well, avoid common pitfalls, and maximize their equity. From understanding today’s commission rules to getting your property market-ready, you’ll find everything you need to make informed, confident choices.
Local Knowledge. Proven Results. Real Savings.
Why Sellers Work With Bernie Stephan
With deep roots in Marin and Sonoma Counties, Bernie brings rare market perspective shaped by thousands of transactions, brokerage leadership, and decades of client advocacy.
Selling smarter means:
• Transparent 1% full-service representation
• Decisions guided by local market data
• Understanding markets as local ecosystems
• Direct, personal communication throughout
• Ethical, sustainable real estate practices
Market Data by Area
Southern Marin
Sausalito, Tiburon, Mill Valley
Ross Valley
Corte Madera, Kentfield, Fairfax
San Rafael
Peacock Gap, Terra Linda, Marinwood
Novato
Hamilton, Bel Marin Keys, San Marin
West Marin
Pt Reyes, Bolinas. San Geronimo
Petaluma
Penngrove, Bloomfield, Lakeville
Cotati/Rohnert Park
Stony Point, University Park
Santa Rosa
Roseland, Bennett Vally, Rincoln Valley
Sebastopol
Graton, Forestville, Occidental
Sonoma Valley
Kenwood, Glenn Ellon, Sonoma
Russian River
Cloverdale, Healdsburg, Guerneville
Sonoma Coast
Bodega Bay, Jenner, The Sea Ranch
Selling Marin & Sonoma Homes for Top Dollar
Selling your home in Marin or Sonoma County is an opportunity to maximize your investment in one of the nation’s most sought-after markets. This guide is packed with expert strategies to help you attract buyers, negotiate top offers, and achieve the highest possible return on your property.
Whether you’re upgrading, relocating, or simply ready for a change, this book provides the tools and insights you need to sell with confidence and success.
Ready To Sell With Confidence?
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